Paytm wins BCCI's sponsorship rights

Ani

Updated 31 July 2015 at 0:22 am

An Indian online payment platform, Paytm bagged title sponsorship rights for all international cricket matches played at home till 2019. Board of Control for Cricket in India (BCCI) Secretary Anurag Thakur said the website would fetch around two billion rupees to the cricket board. Cricket is the most popular sports in India, making the BCCI the richest cricket board in the world. Previously, Indian consumer electronics company, Micromax, held the sponsorship rights. Owned by One97 Communications, Paytm is backed by China's Alibaba.

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