Sony has unveiled its largest television in Dubai on Wednesday - a massive 84-inch TV at AED99,999 ($27,225).
The latest in Sony's 4K Bravia TV line comes with a 4K (3840 x 2160) LCD panel, comprising 8.29 megapixels and promising four times the resolution of Full HD.
The enormous television promises high quality picture resolution with powerful sound, offering a theatre-like experience.
"It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience," Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said.
The TV will go on sale in the UAE in November, while launches in Saudi Arabia and the rest of the Middle East are planned for later this year.