Singer Odell first male to win Brit newcomer award

LONDON, Dec 20 (Reuters) - Singer-songwriter Tom Odell was

named the Brit Awards' tip for the top in 2013, the first male

artist to receive the honour previously won by chart queens

including Adele and Jessie J.

The 22-year-old, whose musical style and voice has drawn

comparisons to Coldplay lead singer Chris Martin, beat London

electronic duo AlunaGeorge and classically trained soul singer

Laura Mvula to the Critics' Choice Award.

Selected by a panel of music industry experts, the annual

prize goes to a British artist tipped for mainstream success,

and previous winners have gone on to top charts in Britain and

beyond.

"Looking at the list of amazing female artists who have won

the Award already, I just hope I don't let the boys down!" Odell

said in a statement.

He released his debut E.P. "Songs From Another Love" in late

2012 and followed up with a performance on the popular live

music show "Later...with Jools Holland".

Odell also appears on the BBC's Sound of 2013 longlist and

MTV's Brand New For 2013 selection of 10 up-and-coming artists,

as the music business seeks to identify the chart-toppers of

tomorrow.

Many acts, including Odell, already have record deals with

major labels.

(Reporting by Mike Collett-White, editing by Paul Casciato)