Realising the immense potential of social media in promoting cricket in England, the ECB has appointed Kevin Peter Pietersen as its social media manager. KP will now be in charge of making sure that ... more 
Realising the immense potential of social media in promoting cricket in England, the ECB has appointed Kevin Peter Pietersen as its social media manager. KP will now be in charge of making sure that every bat handle in the dressing room has the owner’s twitter handle embossed on it. Post-match press conferences will henceforth be conducted on Twitter, with Pietersen moderating the questions from the media. He will be reporting to Andrew Strauss, who has been appointed as director of ECB’s online talent development wing. Beamer: Does KP use rashtags? less 
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Yahoo Maktoob News
Sun, Dec 30, 2012 11:00 AM AST (Arabian)