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From Phoenix to Dubai: The Color Run to make UAE debut
Since its launch in 2012, The Color Run has become the single largest event series in the United States, and for the first time ever the hugely popular occasion is descending on Dubai in December.
Dubbed 'The happiest 5km run on the planet', the unique event that sees participants race through showers of coloured powder will make its UAE debut at the Dubai Autodrome on December 14.
While the run promises to be a huge amount of fun for the ‘Color Runners’, it also acts to raise awareness and money regarding all aspects of health and fitness.
The Color Run is presented by Activelife; an initiative by the National Health Insurance Company – Daman and brought to Dubai by IMG Middle East. It has already attracted thousands of entrants and there are only limited spaces available.
Chief Commercial Officer of Daman, Dr. Sven Rohte, is delighted to bring The Color Run to Dubai and has urged people of all fitness levels to join in the occasion.
“As a company committed to promoting healthy living and wellness, we are proud to be partnering The Color Run,” Dr Rohte said. “This event is another tool which enables us to encourage a healthier lifestyle across the UAE.
“Whether you are a casual mall walker or an Olympic athlete, the 5km course will be the most memorable and colorful run of your life! We’re looking forward to seeing the Dubai Autodrome come alive with color in December.”
The Color Run was first launched in January 2012 in Phoenix, Arizona. By the end of this year, The Color Run will be held in 130 cities in the United States, Asia, Europe and Australia, with over one million participants.
The event at the Dubai Autodrome in December will be the first of its kind in the Middle East.
The Color Run celebrates healthiness, happiness, individuality and giving back to the community. Thousands of participants of all ages and abilities will unite to become a moving canvas as they make their way through four different colored zones.
The atmosphere will be alive with music pumping as runners are doused from head to toe in vibrant powder. The excitement continues at the finish line with a gigantic “Color Festival”, using more color to create a rainbow of photo opportunities and lasting memories.
Managing Director of IMG Middle East Greg Sproule said: “We’re thrilled to bring such a unique, vibrant event to Dubai.
“The Color RunTM presented by Activelife is all about getting involved - it’s geared up to people of all shapes and sizes and of any age. We have had an overwhelming response and with just a few days left to get tickets, I hope people avoid disappointment by signing up quickly!”
Entries close at 5pm on Friday 1st November 2013 at www.thecolorrun.ae.
Entries cost AED 140 and include a Gift Pack, an event t-shirt, sweatband and color pack. In keeping with The Color Run’s tenet of giving back to the community, $1 from every registration will be donated to charity through Just Giving.
Each Color Runner will have the option to choose from one of 8,000 charities registered with Just Giving, the world’s largest fundraising platform.
Registration details and information on the release of tickets is available on the website, Facebook and Twitter pages, at www.thecolorrun.ae, www.facebook.com/TheColorRunUAE and www.twitter.com/TheColorRunUAE.
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