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VIDEO: Kobe Bryant & Lionel Messi compete in 'The Selfie Shootout'

The Selfie Shootout: NBA legend Kobe Bryant challenges football superstar Lionel Messi in brilliant new Turkish Airlines commercial.

The 'selfie' has become such a worldwide craze that it was recently named word of the year and included in the Oxford English dictionary.

It is also the main theme of Turkish Airlines' brilliant new commercial featuring two of the biggest names in world sport - Kobe Bryant and Lionel Messi.

Pitting the two men in a selfie challenge, the new advert sees the pair travel the world in a bid to land the perfect 'selfie'. Check it out:

The hilarious commercial follows Bryant and Messi's first ad with the airline which saw the pair trying to out do each other in the popularity stakes.

It isn't just Bryant and Messi who have been competing for the best 'selfie' in 2013 as our picture gallery below proves, but which is your favourite?