Iraq tackles oil buyers' concerns in 2013 marketing push

* Targets higher exports of 2.9 million bpd in 2013

* Offers swifter settlement of demurrage claims

* Buyers say official prices more competitive

LONDON, Jan 23 (Reuters) - Iraq has sweetened terms for oil

contract buyers and is becoming more competitive on pricing,

buyers of its oil said, part of a marketing push by the world's

fastest growing exporter to secure customers.

Iraq has worked to address concerns of buyers over higher

prices and the variable quality of its oil. Oil Minister Abdul

Kareem Luaibi met customers in Vienna last month on the

sidelines of an OPEC meeting.

At stake is Iraq's ability to sell the growing volumes of

oil being pumped as a result of investment by foreign oil

companies. Baghdad is targeting exports of 2.9 million barrels

per day (bpd) in 2013, up from 2.4 million bpd in 2012.

"We were keen that I personally meet all the companies that

buy Iraqi crude oil and hear their complaints directly from

them," Luaibi told Reuters in Baghdad last week.

"After considering these problems in detail, we decided to

improve the contractual terms and conditions as well as enhance

the competitiveness of Iraq's crude oil."

Iraq's customers said one change the Iraqis have offered to

make is to demurrage - money to be paid in the event of a cargo

loading outside the agreed period - which buyers said was

costing them a fortune.

"They heard loud and clear that the demurrage payment, or

lack thereof and huge delays to what was agreed, was affecting

business," said a source at one company which buys Iraqi crude.

The customer, though, was "not overwhelmed" by the offer and

a second buyer, involved in an oilfield project in southern

Iraq, plans to visit Baghdad to follow up with Iraqi state oil

marketer SOMO.

"So far, the changes are really not significant for us,"

said the second buyer. "We're still in discussions."

QUALITY, PRICES

Iraq is moving to address another issue - variable quality

of the Basra Light and Kirkuk crude streams, due to the erratic

flow of Kurdistan oil into the Kirkuk stream and the start-up of

new fields in the south.

Changes in the crude's sulphur content and API gravity - a

measure of its weight - affect its value and can cause

processing problems for refineries configured for a certain

gravity and sulphur level.

Iraq has managed to stablize the API of Basra Light at

around 30 degrees, an Iraqi official said. A regular buyer of

the grade confirmed the change.

Keeping the quality of Kirkuk stable will be more of a

challenge after the Kurdistan Regional Government (KRG) halted

shipments through the Baghdad-controlled Iraq-Turkey pipeline in

December, due to a long-running feud over payments.

The KRG is due to contribute 250,000 bpd to Iraq's overall

exports. The halt, if prolonged, could frustrate Iraq's plan to

increase exports, although Luaibi said further efforts were in

train to expand capacity in the south.

He told Reuters a subsea pipeline in the Gulf would be

opened soon which would allow two offshore Single Point Moorings

(SPMs) to load simultaneously, boosting capacity in the south to

above 2.6 million bpd from about 2.3 million bpd now.

Iraq is also addressing concerns about high official selling

prices for its Basra Light and Kirkuk crude oils, buyers say.

Despite the increasing supply, Basra Light has been more

expensive for Asian buyers than a rival crude from Saudi Arabia,

Arab Medium, prompting buyers to grumble.

For February 2013, however, Iraq chose to raise its Basra

Light price to Asia by 5 cents a barrel, while Saudi Arabia

increased the prices of its Arab Light, Medium and Heavy crude

to customers in the East by 15-30 cents.

"Most importantly, they recently have become more

competitive with their prices compared to the usual following of

the Saudi formulae," said a long-time buyer of Iraqi oil.

A second customer felt the Iraqis could do more.

"A little bit but not enough. They need to get more

realistic," the buyer said.

(Editing by William Hardy)

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