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Car Baked Cookie campaign aims to raise awareness of children dying in hot cars

How hot can your car get in the summer? Hot enough to bake a batch of cookies, according to a new awareness campaign launched in the UAE.

Car Baked Cookie may sound appetising, but the initiative hopes to raise awareness of the dangers of leaving children in hot cars.

The slogan for the campaign, which is backed by Dubai's AW Rostamani Group, is "If it’s hot enough to bake, it’s hot enough to cause death”.

The campaign's video starts off on an upbeat note, showing a woman baking a batch of chocolate chip cookies. When it's time to pop the batch in the "oven", the video takes a sombre turn, showing the cookies baking in the piping hot car.

Early in June a three-year-old boy was killed after being left in the backseat of a car in the UAE.

A series of awareness events are planned for after Ramadan including demonstrations and cookie giveaways, organiser said.

Car deaths: An unavoidable tragedy

DANGER OF HOT CARS:

  1. Unventilated vehicles heat up extremely quickly and so can a child's temperature

  2. An unventilated vehicle interior can be 30° Celsius above the outside temperature

  3. With an outside temperature of 50° Celsius, a car's interior could hit 80° Celsius

  4. A child's major organs can be damaged if their temperature exceeds 40° C

  5. Damaging effects from excessive heat can occur in just 10 minutes - 15 mins can kill

  6. Over 30 children died in the USA during 2011 and 2012 from heat buildup in cars


If you see a unattended child in a car, call Dubai Police on 901. If you are worried for the child's safety, call Dubai Police on 999.

For more information, visit the campaign’s website, www.carbaked.com. or on twitter using the hashtag ‘#CarBaked’.