With over 400,000 products on offer and 10 million monthly visitors, there's no surprise why Dubai-based internet start-up Souq.com is dubbed the Amazon of the Arab World.
Established in 2005, the online marketplace was one of the first to break into the Middle East e-commerce space and behind the scenes is co-founder and CEO Ronaldo Mouchawar, who says they still have a long way to go.
Backed by a fresh round of funding worth $75 million from South African investors Naspers, he aims to get the site into "every household". We spoke with Mouchawar about how he set up the business and where he sees it going.
THE SOUQ.COM STORY
The internet was a very different place when Souq.com laid down its roots almost 10 years ago.
"We launched in 2006, when businesses were reluctant to come online and sell their products, so we catered to build a platform for the consumer initially," Mouchawar explains.
Since 2009, Souq.com has transformed into a B2C platform allowing businesses and brands to tap