UPDATE 3-Larry Hagman dead at 81, portrayed notorious TV villain J.R. Ewing

* Drank four bottles of champagne a day before sobriety

* Son of "Peter Pan" star Mary Martin

* Became campaigner for organ transplants

(Rewrites with statement from co-star)

Nov 23 (Reuters) - Larry Hagman, who created one of American

television's most supreme villains in the conniving, amoral

oilman J.R. Ewing of "Dallas," died on Friday, according to a

co-star. He was 81.

Hagman died at a Dallas hospital of complications from his

battle with throat cancer, the Dallas Morning News reported,

quoting a statement from his family. He had suffered from liver

cancer and cirrhosis of the liver in the 1990s after decades of

drinking.

Linda Gray, who played J.R.'s long-suffering wife, Sue

Ellen, was with Hagman in Dallas when he died, the actress'

spokesman, Jeffrey Lane, said in an email.

"Larry Hagman was my best friend for 35 years," Gray said in

a statement. "He was the Pied Piper of life and brought joy to

everyone he knew. He was creative, funny, loving and talented,

and I will miss him enormously."

Hagman's mother was stage and movie star Mary Martin and he

became a star himself in 1965 on "I Dream of Jeannie," a popular

television sitcom in which he played Major Anthony Nelson, an

astronaut who discovers a beautiful genie in a bottle.

"Dallas," which made its premiere on the CBS network in

1978, made Hagman a superstar. The show quickly became one of

the network's top-rated programs, built an international

following and inspired a spin-off, imitators and a revival in

2012.

"Dallas" was the night-time soap-opera story of a Texas

family, fabulously wealthy from oil and cattle, and its plot

brimmed with back-stabbing, double-dealing, family feuds,

violence, adultery and other bad behavior.

In the middle of it all stood Hagman's black-hearted J.R.

Ewing - grinning wickedly in a broad cowboy hat and boots,

plotting how to cheat his business competitors and cheat on his

wife. He was the villain TV viewers loved to despise during the

show's 356-episode run from 1978 to 1991.

"I really can't remember half of the people I've slept with,

stabbed in the back or driven to suicide," Hagman said of his

character in Time magazine.

In his autobiography, "Hello Darlin': Tall (and Absolutely

True) Tales About My Life," Hagman wrote that J.R. originally

was not to be the focus of "Dallas" but that changed when he

began ad-libbing on the set to make his character more

outrageous and compelling.

'WHO SHOT J.R.?'

To conclude its second season, the "Dallas" producers put

together one of U.S. television's most memorable episodes in

which Ewing was shot by an unseen assailant. That gave fans

months to fret over whether J.R. would survive and who had

pulled the trigger. In the show's opening the following season,

it was revealed that J.R.'s sister-in-law, Kristin, with whom he

had been having an affair, was behind the gun.

Hagman said an international publisher offered him $250,000

to reveal who had shot J.R. and he considered giving the wrong

information and taking the money, but in the end, "I decided not

to be so like J.R. in real life."

The popularity of "Dallas" made Hagman one of the best-paid

actors in television and earned him a fortune that even a Ewing

would have coveted. He lost some of it, however, in bad oil

investments before turning to real estate.

"I have an apartment in New York, a ranch in Santa Fe, a

castle in Ojai outside of L.A., a beach house in Malibu and

thinking of buying a place in Santa Monica," Hagman said in a

Chicago Tribune interview.

An updated "Dallas" series began in June 2012 on the TNT

network with Hagman reprising his J.R. role with original cast

members Gray, who played J.R.'s wife, and Patrick Duffy, who was

his brother Bobby. The show was to focus on the sons of J.R. and

Bobby.

Hagman had a wide eccentric streak. When he first met

actress Lauren Bacall, he licked her arm because he had been

told she did not like to be touched and he was known for leading

parades on the Malibu beach and showing up at a grocery store in

a gorilla suit. Above his Malibu home flew a flag with the credo

"Vita Celebratio Est (Life Is a Celebration)" and he lived hard

for many years.

In 1967, rock musician David Crosby turned him on to LSD,

which Hagman said took away his fear of death, and Jack

Nicholson introduced him to marijuana because Nicholson thought

he was drinking too much.

Hagman had started drinking as a teenager and said he did

not stop until the moment in 1992 when his doctor told him he

had cirrhosis of the liver and could die within six months.

Hagman wrote that for the past 15 years he had been drinking

about four bottles of champagne a day, including while on the

"Dallas" set.

LIVER TRANSPLANT

In July 1995, he was diagnosed with liver cancer, which led

him to quit smoking, and a month later he underwent a liver

transplant.

After giving up his vices, Hagman said he did not lose his

zest for life.

"It's the same old Larry Hagman," he told a reporter. "He's

just a littler sober-er."

Hagman was born on Sept. 21, 1931, in Weatherford, Texas,

and his father was a lawyer who dealt with the Texas oil barons

Hagman would later come to portray. He was still a boy when his

parents divorced and he went to Los Angeles with Martin, who

would become a big name in Hollywood and a Tony winner on

Broadway, where she starred in "Peter Pan" and "The Sound of

Music."

Hagman eventually landed in New York to pursue acting,

making his stage debut there in "The Taming of the Shrew." In

New York, he married Maj Axelsson in 1954 while they were in a

production of "South Pacific. The marriage produced two

children, Heidi and Preston.

Hagman served in the Air Force, spending five years in

Europe as the director of USO shows, and on his return to New

York he took a starring role in the daytime soap "The Edge of

Night." His breakthrough came in 1965 when he landed the "I

Dream of Jeannie" role opposite Barbara Eden.

In his later years, Hagman became an advocate for organ

transplants and an anti-smoking campaigner. He also was devoted

to solar energy, telling the New York Times he had a $750,000

solar panel system at his Ojai estate, and made a commercial in

which he portrayed a J.R. Ewing who had forsaken oil for solar

power. He was a longtime member of the Peace and Freedom Party,

a minor leftist organization in California.

Hagman told the Times that after death he wanted his remains

to be "spread over a field and have marijuana and wheat planted

and harvest it in a couple of years and then have a big

marijuana cake, enough for 200 to 300 people. People would eat a

little of Larry."

(Writing by Bill Trott in Washington; Additional reporting by

Alex Dobuzinskis in Los Angeles; Editing by Peter Cooney and

Lisa Shumaker)

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