After weeks of meticulous trend spotting, high-street shopping and outfit packing, your festival wardrobe is sorted. But all that can change when you hit the field and find out tribal prints are strictly pastel hued this season. Ugh.
As the official fashion sponsor of the festival, which will see the likes of Rita Ora, Nicki Minaj and Tulisa hit the stage, they’ve set up an un-believable mobile fashion service that may just blow your mind.
Festival-goers will now be able to shop any of the brand’s fashion or home lines directly from their phones on the Friday and see it delivered for free directly to the festival in time for Saturday!
They’ve also complied a super-handy SOS Festival Favourites capsule collection for all your essentials (tents and wellies included), which can be ordered via a bespoke Very.co.uk festival site and delivered to the field within the hour.
Festival fashion pro Fearne Cotton says: “The attire for festivals in this country has really changed since I first started going. It’s no longer about rolling around in the mud and not washing for days, the fashion is now almost as important as the music itself!
“Packing for a festival in the UK can of course be really tricky though. You obviously don’t want to be trying to cram your entire wardrobe into a tent, but you also need to make sure you have packed enough different outfits to counter the changeable British weather."
She's a wise lady!
There’s no reason why we can’t start shopping now though, right? An innocent browse around Very.co.uk can’t hurt!
Virgin Media V Festival takes place from the 18th-19th August, find more info and line-up news at vfestival.com.
Will you be there? Would you use a mobile shopping service at a festival?