Recalling Srebrenica, U.N's Ban urges action on Syria

* Ban Ki-moon: "I make a plea to the world"

* UN chief addresses Bosnian parliament

* Recalls UN's failure to halt 1995 Srebrenica massacre

SARAJEVO, July 25 (Reuters) - U.N. Secretary-General Ban

Ki-moon called on world powers on Wednesday to urgently unite to

end the bloodshed in Syria, recalling the inertia of the United

Nations in 1995 as genocide occurred in the Bosnian town of

Srebrenica.

Wrapping up a week-long tour of the countries carved from

old federal Yugoslavia in the 1990s, Ban told the Bosnian

parliament he was making a plea to the world.

In Srebrenica, he said, "the United Nations did not live up

to its responsibility. The international community failed in

preventing the genocide that unfolded. Too many men and boys

died in Srebrenica - needlessly, savagely."

"That is why, here in the heart of a healing Bosnia and

Herzegovina, I make a plea to the world: do not delay. Come

together. Act. Act now to stop the slaughter in Syria."

As he spoke, the Syrian army was turning its forces on the

country's second city of Aleppo, pounding rebels with artillery

and attack helicopters, opposition activists said, in the 16th

month of an uprising against President Bashar al-Assad.

The U.N. Security Council, divided between Western powers on

one side and Russia and China on the other, has proved helpless

in halting a conflict in which activists say at least 18,000

people have been killed.

Around 100,000 died in Bosnia's 1992-95 war, as divided

world powers flinched at intervening in what they saw as a

complex ethnic conflict.

They only acted in the wake of the July 1995 massacre in

Srebrenica, when Dutch U.N. peacekeepers abandoned what had been

designated a U.N. safe haven to advancing Bosnian Serb forces,

who killed 8,000 Muslim men and boys and bulldozed their corpses

into pits.

The U.N. war crimes tribunal in The Hague said the crime,

the worst massacre on European soil since World War Two,

constituted genocide. Bosnia remains deeply divided, still

scarred by ethnic cleansing.

"The United Nations is doing all that we can," Ban said of

its efforts in Syria. "But action - meaningful action - will

take the concerted efforts of the international community.

Without unity, there will be more bloodshed. Without unity, more

innocents will die."

(Editing by Matt Robinson and Mark Heinrich)