Olympics-Cycling-BMXers crashes Games party

LONDON, Aug 8 (Reuters) - BMX crashed the London Olympics

party on Wednesday, arriving to a thumping rock and roll beat

and the thud of falling bodies.

American rider Brooke Crain and Latvia's Edzus Treimanis

provided the main thrills in the first day of action, the

capacity crowd gasping as they were flung over their handle bars

crashing face first into the gravel track.

Welcome to BMX, where the Summer Olympics and X-Games

intersect.

BMX is one of the few sports on the Summer Games programme

that might entice the younger generation to put down the video

game control for a moment and tune into some Olympic action.

With the International Olympic Committee (IOC) desperate to

keep the Games relevant and develop some "street cred", the

Winter Games have spearheaded the youth movement, steadily

upping their hip quotient with an ever-expanding list of

"extreme" disciplines, including snowboard-cross and ski cross.

The Summer Games, however, has not yet found a way to really

tap into that same youthful vibe, delicately fine-tuning its

programme with the addition of BMX at the 2008 Beijing Olympics

and little else since.

"It's bringing in a younger crowd, even the older people

watching the standard track and field events, the wrestling,

everybody loves watching this," said U.S. rider Nicolas Long,

after his seventh place finish in seeding races.

"It's exciting, there are crashes, there are people going

down, they are going super fast out there.

"A lot of people will watch the Olympics just because it

comes every four years but not so many people my age care so

much about track and field or pentathlon, they'll watch the

X-Games," Long added.

"So we bring a little different aspect to the Games."

GLADIATORIAL ARMOUR

Certainly, BMX is capable of delivering plenty of thrills

and spills.

Decked out gladiatorial style armour and motocross helmets,

the action comes fast and furious as big men and women on little

bikes hurl themselves down a ramp followed by 450 metres of

pedal-churning fury as they fly over massive jumps and

undulating series of dips known as whoop-de-doos, all the while

delivering the occasional elbow to anyone who gets too close.

There are also plenty of crashes. Some of them of the

frightening variety.

Arielle Martin lost her spot on the U.S. squad to Crain when

she crashed spectacularly during a practice session in July,

sustaining major internal injuries including a lacerated liver,

broken ribs and punctured lung.

It is all part of the show that attracted a capacity crowd

to the BMX Olympic venue.

"It's definitely our obligation to promote the sport," said

Long. "Us three riders out of the U.S., it's our job, our duty

to not only represent our country but our sport to kids around

the world, even adults."

Like triathlon, BMX is another sport invented in the United

States that Americans have yet to claim a gold medal.

In Beijing, U.S. riders claimed half of the six medals on

offer but could not reached the top step of the podium despite

investing considerable.

For the Beijing Games, the U.S. built an exact replica of

the Olympic layout at the United States Olympic Committee's

training facility in Chula Vista, California and did so again

for London using 3D mapping scanners strapped to American bikes

during a test event to get the blueprint for an identical

practice track.

"We race BMX and BMX is built out of dirt, it's never going

to be an exact replica," cautioned Alise Post, who posted the

top American result in the women's seeding races, placing

eighth.

"I think the big thing is it is dirt and no jump is built

the exact same no matter where you go even if it's the same

person building it.

"It's a different challenge her at the Olympics dealing with

the vibe and keeping calm."

(For all the latest Olympics news go to http://www.reuters.com/london-olympics-2012)