Abdul Latif Jameel Group (ALJ Group) has won top honors for its ‘Me and My Toyota’ online campaign.
Present as the only automotive category winner from Saudi Arabia, ALJ Group attended the Facebook Application Awards grand finale ceremony, where it won the 2012 Facebook Application Award in the Best Interactive Application category for its campaign.
Organized by the Pan Arab Web Awards Academy and held in collaboration with Microsoft and the Arab League, social media experts, industry leaders from the Middle East and Facebook representatives gathered in a mega event held in Amman (Jordan).
A group of design and technical professors served as jury and made the selection process following international standards.
No longer than a month ago, ALJ Group was ranked first in terms of Facebook browsing in the Kingdom (as stated by Social Watchlist) while Toyota Saudi acquired over 250,000 likes.
Today, its ALJ/Toyota Facebook page is ranked number one in the automotive category — and among the top 10 Facebook pages in any category — both in Saudi Arabia and in the Middle East for its interactive applications and high connectivity with the audience.
ALJ and Toyota share a mindset, which values the community’s feedback as a whole and the community online in particular, which has today become an active segment of society. Moreover, Toyota Saudi intends to get closer to the guests.
In today’s “always-on” world, social media platforms represent an important and growing marketing tool for all companies across Saudi Arabia and the rest of the world.
“In Saudi Arabia we have more than 5,500,000 Facebook users alone and by listening to their feedback and actively communicating with them, Toyota aims to get closer to its guests, engage with the youth,” said Adel Ezzat, director, SUV and marketing communications at ALJ.
The legendary partnership between Toyota Motor Corporation (TMC) and ALJ started in 1955 and continues to go from strength to strength.