Emaar to build five-star Dubai hotel in first post-crisis venture

DUBAI, Sept 16 (Reuters) - Emaar Properties,

developer of the world's tallest tower in Dubai, plans to build

a new hotel in the city's high-end Downtown area, its first

major hotel project since the emirate's property crisis erupted

in 2009.

Emaar, which had skirted clear of its home market in the

aftermath of the debt crisis, said the construction of the

five-star hotel will be financed mainly through pre-sales of

serviced apartments.

"The hotel we're launching today represents an opportunity

to capture the interest we're seeing from Dubai, (the Gulf),

Middle East, Indian subcontinent, China and Europe," Arif Amiri,

chief executive of Emaar Retail, told reporters at the launch.

Amiri did not give a value or costs for the project. The

hotel will have 200 rooms and 542 serviced apartments. Apartment

sales will begin Sept. 22.

"I truly believe that the real estate market in Dubai is on

the path of robust growth," he added.

Dubai's property market is slowly stabilising after home

prices slumped by over 60 percent from their peak in 2008.

The hotel marks Emaar's third project this year after it

launched the 'Panorama at the Views' high-rise development,

consisting of over 200 luxury apartments, and Alma 2 in the

Arabian Ranches residential complex.

"Our sales in the first half of this year were five times

more than the same period last year," he said.

Emaar reported in July that its second-quarter profits had

more than doubled. Revenue from apartment sales for the six

months ending June 30 was 975.5 million dirhams compared to

640.5 million dirhams a year-ago.

(Reporting by Mirna Sleiman; Editing by Dinesh Nair)