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Cadillac Wants To Sell A Massive 500,000 Cars Per Year By 2020

Cadillac President Johan de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles, California November 19, 2014. REUTERS/Mario Anzuoni
Cadillac President Johan de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles, California November 19, 2014. REUTERS/Mario Anzuoni

Thomson Reuters Cadillac President de Nysschen poses with the Cadillac ATS-V during the model's world debut at the Los Angeles Auto Show in Los Angeles

SHANGHAI (Reuters) - General Motors Co's Cadillac aims to increase its global annual sales to over 500,000 cars by 2020, a senior executive said on Friday.

Cadillac President Johan de Nysschen made the comments at an event in Shanghai.

De Nysschen has set Cadillac on an aggressive new path to challenge BMW and Mercedes in the world of high-end luxury automobiles.

To that end, he has moved marketing and sales operations to New York from Detroit and switched advertising agencies.

GM has also announced that Cadillac will begin to report financials separately from its parent holding company in an effort to bolster its independent luxury identity.

Cadillac is eyeing China as a happy hunting ground for future growth. GM is already well established there — the company's Buick brand is considered by many to be a luxury marque in China, but the perception is that Cadillac can develop its own customer base among newly affluent Chinese consumers.

(Reporting by Adam Jourdan; Writing by Kazunori Takada; Editing by Brenda Goh)



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