In a surprise move, a creative agency working for Durex has chosen Dubai as the first city in the world to sell a service that picks up your location via a mobile app to deliver condoms - discreetly - to your door within the hour.
After downloading Durex's SOS app from iTunes, the user can order a dozen condoms for $15, to be delivered any time from 4pm to 4am.
The delivery man will arrive, according to their YouTube video, dressed as anything from a pizza guy to a lost tourist.
Creative agency Buzzman has run a similarly provocative ad in the past for Durex, with the video for a campaign called Digital Love going viral.
The agency has just opened an office in Dubai and is looking to create similarly racy campaigns for other locally-based clients.
Thomas Granger, Buzzman's general manager, told ABC News: "We’ve come up with the perfect way to market the product and sell the product that no one is allowed to talk about.”
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