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The 10 things in advertising you need to know today
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Marissa Mayer.
Good morning. Here's everything you need to know in the world of advertising today.
1. Yahoo CEO Marissa Mayer is having twins. She says she will work throughout her pregnancy and take "limited time away" after giving birth.
2. Twitter tested new GIF-making tools during the VMAs. The new features allow Twitter users to create animated videos and overlay them with stickers.
3. Today marks the start of a huge event that affects the entire digital advertising industry. From today, Google Chrome will begin blocking Adobe Flash ads.
4. Apple wants to make its own TV shows and movies. The company has been meeting with Hollywood executives with an eye toward making its own original content, Variety reports.
5. Chipotle is being sued for claiming it is GMO-free. A California woman has accused the popular chain in a lawsuit of false advertising after it trumpeted on April 27 that it was the first national restaurant company to use only ingredients that are free of controversial genetically modified organisms.
6. Under Armour's vice president of global brand marketing has explained why the brand doesn't hire the most elite athletes. "What separates us from the clutter is this blue-collar work ethic," Adrienne Lofton told Fast Company.
7. Apple has launched two new ads for Apple Music. Both feature The Weeknd, and one stars John Travolta.
8. Denny's has stepped into the "McWhopper" feud between Burger King and McDonald's. Denny's took out a full-page ad in USA Today on Monday to say it wants to join forces with Burger King to make a hybrid burger, potentially called the "Slopper."
9. Former Subway spokesman Jared Fogle is suing the former head of his foundation, who is also facing child pornography charges. Fogle accuses Russell Taylor of defaulting on a $191,000 loan he gave him to buy a house.
10. Twitter's stock received an upgrade from SunTrust analyst Robert Peck. He thinks things can't get any worse, and he expects new management soon, as well as new products, which should all pump some life into the stock.
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